Architectural Ironmongery & Hardware Platform with Real-Time Finish Filtering
High-spec interior hardware eCommerce with trade accounts, finish matching, and CAD specifications.
The Bottleneck to Scalable Growth
Architectural hardware has endless complexity: each handle comes in 6+ finishes (Satin Brass, Antique Bronze, Matte Black, Polished Chrome) and requires matching hinges, latches, and escutcheons. Customers were confused by disorganized options, and trade professionals lacked an easy way to specify whole-house schedules.
Architecting a Modern Growth Engine
We built an intuitive, visual-first shopping experience. Users can toggle finishes across entire hardware collections simultaneously. We created a 'Project Hardware Scheduler' allowing architects to group selections by room, download PDF specifications for clients, and receive automatic trade volume discounts.
"Specifying ironmongery used to be a headache for our architect clients. The new platform makes pairing finishes effortless. Our trade accounts have surged, and online revenue has more than doubled."
Long-Term Revenue Impact
By addressing technical friction points, elevating brand credibility, and optimizing every conversion stage, Designer Handle UK (Designerhandle.co.uk) achieved sustainable performance gains that outpaced industry benchmarks.
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